Kayezen Website Redesign
Key Results
Overview
Kayezen’s previous website failed to convey its innovative product offerings effectively. The brand needed a visually engaging, high-converting site that clearly communicated product benefits and encouraged direct-to-consumer sales. The new design focused on a cohesive brand identity, improving the customer journey and increasing sales conversion rates.
Challenges
The existing Kayezen website lacked clarity in messaging, making it difficult for visitors to understand product benefits and applications. The shopping experience was disjointed, resulting in high drop-off rates before checkout. Without a structured product narrative, users struggled to see the full value proposition, limiting overall engagement and revenue potential.
My Approach
To create a highly engaging, conversion-driven website, we implemented design and UX best practices focused on storytelling, usability, and purchase-driven navigation.
- Homepage Development: Established a strong brand narrative with engaging visuals and benefit-driven messaging.
- Showcasing Product Mobility: Designed interactive sections to demonstrate real-world product applications.
- User Behavior Analysis: Used heatmaps and session recordings to identify where users were struggling to convert.
- Consistent Visual Styling: Developed a unified design language across the website, ads, and email campaigns.
Solutions
With a more structured user experience strategy, the redesign placed a stronger emphasis on education, engagement, and brand credibility.
- Comprehensive Website Redesign: Clearer information hierarchy, improved navigation, and streamlined checkout.
- Sales Funnel Creation: Integrated a more direct DTC funnel, making it easier for users to explore, engage, and purchase.
- Improved Brand Storytelling: Introduced testimonials, product walkthroughs, and immersive visuals to boost credibility.
