Kickfurther Web Design
Key Results
Overview
Kickfurther is the world’s first online inventory financing platform, but its website lacked clarity in messaging, user experience, and conversions. The challenge was to simplify the complex funding model and create a more intuitive user journey that encouraged sign-ups and participation.
Challenges
The complexity of Kickfurther’s funding model made it difficult for new users to understand the value proposition. The website struggled with high bounce rates due to unclear messaging, outdated UI, and a lack of intuitive navigation.
My Approach
To make Kickfurther’s offering more digestible, we implemented a design and content strategy that focused on clarity, education, and conversion optimization.
We identified pain points in the user journey and streamlined content presentation to ensure that visitors could quickly grasp how Kickfurther works. A user-centric approach was adopted to simplify financial jargon, ensuring accessibility for new users unfamiliar with consignment-based funding.
- User Research: Conducted surveys and usability testing to pinpoint confusion areas.
- Information Architecture: Reorganized site structure to simplify navigation and content presentation.
- Visual Design: Created a clean, modern aesthetic with stronger trust signals and CTAs.
- Content Strategy: Refined messaging to make financial terms and platform benefits easier to understand.
Solutions
The redesigned Kickfurther website aimed to simplify the financing model, making it easier for users to understand and engage with the platform. By refining both UX and content strategy, we created a more structured and intuitive experience that enhanced user trust and streamlined the conversion process. Our goal was to reduce complexity while improving accessibility, ensuring that new users could quickly see the value of Kickfurther’s services.
By enhancing UI and refining content, we created a more intuitive, engaging, and conversion-optimized experience.
- Homepage Redesign: Stronger value proposition, clearer CTAs, and more digestible content.
- Educational Sections: Step-by-step guides and infographics to explain the financing model.
- Client Testimonials & Success Stories: Built trust through social proof elements.
