Salesloft needed a complete UI/UX overhaul to improve user engagement and drive more demo requests. The previous website lacked a streamlined user journey, leading to high drop-off rates and a disconnected brand experience. By focusing on navigation, messaging clarity, and design consistency, we created an experience that better guided users toward conversion.

Salesloft’s existing website lacked a structured user journey, making it difficult for potential customers to explore products and complete demo requests. The disconnected branding and inconsistent UI created trust issues and negatively impacted conversions. Our challenge was to create a cohesive, conversion-focused experience that not only guided users intuitively but also reinforced Salesloft's positioning as a leader in sales engagement.

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To ensure a user-first, data-driven design, we conducted extensive research and usability testing before executing any UI changes. The goal was to simplify user pathways while optimizing conversion touchpoints.

• User Research & Heatmap Analysis: Identified key friction points in the conversion funnel and areas where users dropped off.
• Wireframes & Interactive Prototypes: Developed and tested new user flows to enhance navigation and engagement.
• A/B Testing Frameworks: Experimented with different CTA placements, resulting in higher conversion rates.
• Scalable Design System: Established a component-based design system in Figma, ensuring UI consistency across the entire platform.