CirrusLED Displays

CirrusLed is an industry leader in on-premise digital displays. With their unique subscribe to own model, state of the art technology, and software to help every owner create display graphics, it was easy to see why their customers loved them. Now it was time to expand their reach and make CirrusLED known to all brick and mortars, large and small.

Many brick and mortars believe their current displays are doing the job. They don’t understand why they should upgrade their sign and so it was up to us to pull those benefits to the surface and highlight all the unique features of the CirrusLED displays. We needed to show the ease-of-use of their product and show how CirrusLED displays stood head and shoulders above the competition without breaking their clients’ banks.

We quickly we able to destill down the major selling features of the product and what made them stand apart from their competition. The CirrusLED displays were lighter, more energy-efficient, and provided a higher quality image with more flexibility and support than anyone in their competitive set. We drilled those points home and showed howCirrusLED displays were the only option for a business trying to drive traffic into their storefront.

The CTR of their facebook ads dropped to a quarter of their original spend before our creative was launched.By showing the clear value that CirrusLED signs had and the impact their displays had on client sales the engagement on posts skyrocketed. Partnered with email automation and nurture flows that encouraged repeat purchase and continued support we had a established an efficient funnel with continued customer support for both perspective and returning clients.