Lake Union HT Boats

LakeUnion Hot Tub Boats is the most booked activity on the lake. They have full sized hot tub boats that are powered and heated by the wood fire oven at the front of the boat. The company has continued to grow over the past year and a half and needed us to help them redesign their site in order to keep reservations coming in so they could continue to scale, even in the winter months.

The existing site had all the components needed in order to be successful, the information was just not presented in the order needed to guide the user further down the funnel and to a conversion. The offering needed to be spelled out more clearly and the “Aha moment” of being out on the boat and experiencing the lake needed to be brought to the beginning of the user experience.

We began crafting an experience that helped the user see themselves out on the boat as soon as possible. Highlighting different user experiences and user groups allowed us to showcase the versatility of the experience. We needed a website that not only talked to tourists that were visiting Seattle but also the locals that had seen the boats out on the water and hadn’t yet felt compelled to book.

Bookings increased and UGC content boomed as we made social proof a main component of the redesign. Having user testimonials so prominently displayed along with the live feed of Instagram users that tagged Lake Union Hot Tub Boats in their posts helped showcase the full experience of renting a boat and going out on the water with your friends and family.