Crafting User-Centric Digital Experiences That

convert

Drive Engagement

Improve usability

Leave a lasting impression

based in Chicago, IL

Hi, I'm Mike

Lead UI/UX Designer & Digital Strategist with 10+ years of experience optimizing SaaS platforms, elevating brand presence, and increasing conversions through data-driven design.

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Learn More About me

A/B Testing

UI Strategy

Conversion Optimization

Design Systems

Brand Expertise

Interaction Design

Brand Expertise

A/B Testing

Conversion Optimization

Brand Expertise

What im good at...

Design

UI/UX Design

Prototyping

Interaction Design

Design Systems

CRO Strategy

A/B Testing & Experimentation

Conversion Rate Optimization

User Research

Web Analytics & Heatmaps

Branding

Brand Identity

Visual Storytelling

Brand Strategy

Brand Elevation

Consulting

Stakeholder Collaboration

Design Leadership

Brand Audit & Evaluation

Cross-Team Alignment

Some of my work

Salesloft Website Redesign

Revamped Salesloft's UX to boost conversions, streamline navigation, and enhance engagement, increasing demo requests by 25%.

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Kayezen Website Redesign

Redesigned Kayezen’s website, refining branding, optimizing conversions, and increasing sales by 20%.

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Kickfurther Web Design

Transformed Kickfurther’s website with clearer messaging and UX improvements, increasing sign-ups by 27%.

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Y.at Digital Strategy

Developed and executed creative digital marketing strategies for Yat, enhancing brand awareness and client acquisition through targeted paid ads and engaging email campaigns.

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Testimonials

What Clients & Teams Say

Mike Cotton is the ultimate package when it comes to Creative Direction. While his skills in design are obvious, he brings much more to the table . He understands the audience he is designing for and he brings that to life in his work.

Jim Huffman

CEO/Founder - GrowthHit

His flexibility, skill, and general “whatever it takes” attitude were a big value to my team. From print to video, and digital, his work was sharp and always functioned the way it needed to. Clients loved his ability to turn their needs into a reality.

Robert Hemphill

Creative Director - DeanHouston

Mike is an incredibly talented creative thinker and designer. He troubleshoots design problems with a strategic approach, while always aiming to keep the user journey top of mind. Mike's work ethic is top-notch, and he is a natural leader, who is devoted to always learning new skills.

Angela Brugioni

Creative Director - GrowthHit

Let's talk

Let’s Build Something Great Together

I’m always open to new opportunities, collaborations, and conversations about design. Whether you have a project in mind, are looking for a UX/CRO expert, or just want to connect, feel free to reach out.

Thanks for reaching out! I’ll get back to you as soon as possible.

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